Outcomes
In this lesson you will
- identify the elements of visual design and describe their characteristics
- create simple images to illustrate the elements of visual design
Students will:
- understand the basics of visual design
- employ the elements and principles of visual design in creating images, and to construct print and web layouts
- use typography effectively
- use illustration software to create effective page layouts
Introduction
Graphics is the production of visual information. It follows well defined principles and practices. As seen in the previous section, graphics images are printed onto everything from dishware to clothes, from paper to vehicles using a variety of printing technologies.
The design and production of graphics follows well defined principles and practices. This section examines
- elements of visual design
- line
- shape
- form
- colour
- texture
- principles of visual design
- proportion
- balance
- contrast
- pattern
- proximity
- alignment
- repetition
- rhythm
- whitespace
- unity
- typography
- type attributes
- type classification
- type style
- effective type usage
- basic page layout
- simplicity
- consistency
- tags and grids
- easy to find information
- whitespace
- design for whole project
- rule of threes - three visual items
Prerequisites
To be successful in this lesson, it would be helpful to know the following:
- basic sketching techniques
- how to use a paint program such as Corel Photo Paint or Painter Classic
- how to use an illustration program such as Corel Draw